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Clean Skincare: The Push for Sustainable Beauty

January 10, 2020

More than ever before, consumers aren’t interested in a brand or product, they’re interested in the process, ingredients and the packaging used throughout. As public interest in sustainability continues to rise, you’ll see a lot more ‘natural’ and eco-friendly products around.

Over the last decade, there has been uninterrupted growth of the certified organic and natural market in the UK. Organic beauty and wellbeing resonates with a growing audience, with increasingly more brands coming on board with organic or natural products. More than any generation before them, Millennials are concerned with their impact on the environment, and what they can do to help. This more conscious way of living goes together with the decisions they make about products they buy, and whether or not they are labelled as natural, organic or vegan.

As clean and sustainable beauty is continuing to grow, so is the transparency of the processes for products. Increasingly more people want to be able to look at themselves with a clear conscious, so are asking for more clarity around labeling and production, and all the way through the process.



At Hydréa London, we are committed to being at the forefront of ethical sourcing and manufacturing. Over the years we have driven the demand for environmentally friendly products and helped increase consumers choice and awareness through our brand. We source the finest natural and organic raw materials from around the world and make the majority of our products in the UK and Europe.

We have a strong commitment to ethical and environmentally sustainable procedures in the sourcing and manufacture of our natural bodycare range. We have been officially FSC® Certified for many years, which means we have established and are maintaining a chain of custody in a forest certification scheme ensuring all our wooden items come from a sustainable and renewable source.


Organic Egyptian Loofah

Cleanse your body and mind. Experience one of nature’s best exfoliators and wash away the impurities of the day, with our eco-friendly, 100% organic and sustainable Egyptian Loofah.

Our Loofah is organically farmed in Egypt, where the nature of the land produces a high quality, luxurious Loofah that is recommended by professionals, for natural, effective skincare. Only the Egyptian Loofah has a loose weave, with thick, flexible fibres that help to create a rich lather, whilst stimulating circulation and cell renewal for healthier, younger looking skin.





FSC® Certified Body Brush

This exceptionally well-made, affordable body brush made from FSC® Certified sustainable Beechwood. All our brushes are of the highest quality, using specially heat treated timber to prevent cracking and finished with double waxing so they are mould resistant and can easily be used in water, saunas and steam rooms – ideal for professional use!





Why Buy Eco-friendly and Sustainable Beauty Products?

   1. Environmental Responsibility

As people are becoming more globally conscious, they are caring more about social and environmental responsibility. One of the main benefits of sustainable products is their kinder environmental impact.





   2. Increased Effectiveness

‘Natural’ ingredients and products are less likely to cause skin irritation or problems. Without synthetic or artificial ingredients, sustainable products rely on the properties found naturally in plants.



This growing interest in sustainable beauty products is having a huge impact on the industry. According to ACME-Hardesty, with the overall 5% annual growth rate, by 2025 the organic beauty market will reach $25.11 billion, showing the push for more sustainable beauty. 

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